PARLE-G A SUCCESSFUL COMPANY
The biggest and good thing for India is that its first biscuit is a company of PARLE-G India
Parle glucose biscuits was one of the most popular biscuits in India. Besides being one of the oldest brand names in India, Parle-G was also the largest selling biscuit brand in India. Its factory was discontinued on July 30, 2016. For decades, this product was made of white and yellow highly popular rapper made of wax paper, which was shown to a small girl. Counterfeit companies have tried to sell almost identical package designs and similar names but to sell low quality products.
The slogan of the company is, the meaning of live means genius (genius). The name “Parle-G” is derived from the suburban railway station Vile Parle, which is itself based on the old village called Parle.
In 1929, when India was under British rule, a small company called Parle Products came into existence, to make a small factory for the production of sweets and toffees (such as melody, raw mango beet etc.) in suburban Mumbai’s Vile Parle (East). be established. A decade later production of biscuits was also started. After that, it became one of India’s biggest food products companies. The company was closed on July 30, 2016.
Today, one of the most crowded suburbs of Mumbai is Vile Parle, which had no existence until 1929. By then there were two villages named Irla and Pearl. In that same year the Chauhan family started the first Indian Biscuit Parle. At that time the company’s factory was built in just 1.5 acres of land. There used to be a tin set of only 40*16 feet. In 1929 when India was under British rule and the indigenous movement was catching up in the country. This thing was at that time. There will hardly be anyone in India who has never eaten Parle-g biscuit and probably many people whose tea is still incomplete without Parle-g, very cheap and delicious. How was initially made here, but in 1939, he started making biscuits. The company’s total business of biscuits is around 27 thousand million.
The founder of the company Chauhan was very impressed with the indigenous movement, his textile was ever used in business. In 1929, when the company started, only Orange Candy and Kiss-Me Toffee were made here.
The company bought a company ₹ 75,000 and started production of biscuit by importing machine from Germany. In 1939, the company started making biscuits. This biscuit was named Parle-Gluco Biscuit. Because of the three short supply of these, I used to make biscuits instead of wheat instead of wheat. The company made its machine for packing and packaging of biscuits. In time, the name of the biscuit went from Gluco to Parle. For almost a decade from 1996 to 2006, the company did not make any changes in its prices, whereas prices of raw material such as flour sugar, milk etc. increased by nearly 150% in 2013. Parle-g became the first FMCG product to make Rs 5000 million business. But now after the GST is implemented, the company is thinking of reducing production of Parel Biscuit. Because now 18% tax is being levied on what loan, which was earlier 12% to 15%. Explaining his future plans, Biscuit’s business is worth 1000 million. And here it is moving with 12% cry and it is expected to reach 20%. Its 8% is expected to grow.
Parle-G was also available outside of India in Europe, UK, USA, Canada, etc. In Canada, its 418 gram pack was sold in just 99 cents by Zehrs, Food Basics, Lobules etc.