BMW SUCCESS STORY
Today I’m going to talk about the car motorcycle and engineer German company BMW. Which came into existence about 101 years ago today. This car company is usually known for expensive luxury cars as well as Rolls Royal and mini car. So far we have seen the success of the company, but do you know? This journey of BMW has been quite fluctuating.
So let’s know what is the journey of BMW so far
Then the name of BMW founder is “KARL FRIEDRICH RAPP”. He was born on 24 September 1882 in Germany and later became a Mechanical Engineer, and in 1918 he opened a company called “KARL RAPP MOTORENWERKE” The company mainly used to manufacture aircraft and vehicle engines. After a few years, the first world war started, and the demand for aero-engine was also increased at that time. To complete such a demand, he formed a new company on March 7, 1916, with two companies. They named “BAVARIAN MOTOR WORKS” and this is what we know as BMW. This name is the English name of BMW.
BMW’s first product was an aircraft engine called “BMW 3A”. Whose quality was so great that it liked the military and BMW got a big order from them. But after the end of World War in 1918, the situation was something they had to stop making the Aero engines. That’s why BMW started to make a lot of things like pumps, bus and tractor engines used in the fields.
In 1923 also started making a BMW motorcycle. The company’s first successful motorcycle was “R32”. In 1928, BMW started to produce a car by purchasing a company named AUTOMOBIL WERK. Then this company’s first car BMW 3/15 was launched.
In the beginning of World War II in 1939, the company again started to create an Arrow engine. But in the meantime many of his factory were bombed and some were seized by the SERBIA government. Not only this, his company was barred from making motorcycles and cars. But he did not give up, but started to make many things like kitchen accessories and bicycles, although in 1947 BMW got the permit to make a motorcycle and launched a motorcycle in the R24 model in 1948, though the car was still banned But in 1951 this restriction was also removed. Then the BMW car was launched BMW501. Although BMW’s car was very demanded. So by 1954, BMW’s earning was just a BMW bike.
However, after decreasing its profits, BMW sold a total of 10000 cars in 1955. But they were losing money, and in the 1960s, BMW came on the verge of selling. But by the year 1961, BMW’s 1500 model car was launched in the market, which proved to be very beneficial for BMW. The 1500 model car was very liked as a sports car. Further, the company brought many models of the car, And likewise the company touched new heights, BMW bought the British ROVER Group in 1994. Which included the landover at that time. This proved to be a loss deal for them. BMW sold it to Ford Company.
BMW bought the Rolls Royal LOGO and NAME in 1998 and then Rolls-Royce Phantom was released in 2003.
In 2004, BMW launched the R1200.
Even today, making cars and motorcycles is being loved by people, it was the story of the success of BMW.